Acquisition report
On this page, you can generate, view, and export reports indicating the number of your active partners, clicks on your referral links or promo banners, registrations, and click conversion rate.
Using the Acquisition report, you can do the following:
identify the partners whose clients have executed at least one trade during the reporting period. If the partner’s clients haven’t made any transactions for the selected period, such partners aren’t included in the report.
learn whether your referral links or promo banners are being clicked
assess different traffic sources and see from where new clients are coming (such as specific websites, social media or other venues)
identify particular countries where the users who clicked your referral links are located
view the number of clients who have completed registration after clicking your referral link or banner
view the click conversion rate
The following filter parameters are available:
Group by — the criteria for grouping the filtered data. You can group the data by a country/region, referrer, partner or time period (spanning from one hour to a year).
IB type — the partnership program.
Start date — the beginning of the reporting period.
End date — the end of the reporting period.
A report is generated automatically after applying filters.
Above the report table, you can find totals calculated over a specified time period, along with trends obtained for the one preceding it. When exporting page data, the totals aren’t included in the report file.
The following data is displayed on this page:
- Active partners
The number of new partners whose clients have executed at least one trade during the reporting period.
- Clicks
The number of clicks.
- Registrations
The number of registrations.
- Click conversion rate
The number of registrations divided by the number of clicks, expressed as a percentage.
It’s calculated according to the following formula:
Registrations / Clicks × 100 %.